Empire Challenge Corporate Sponsorship Program Sponsorship is very important to the success of the Empire Challenge. Our special event provides a unique opportunity for our corporate partners to boost brand awareness, increase sales and entertain major customers while motivating key employees. What is corporate sponsorship? A cash and/or in-kind fee paid to a property (typically a sports, entertainment, nonprofit event or organization) in return for access to the exploitable commercial potential associated with that property. How is sponsorship different from philanthropy? Although the recipient of sponsorship may be nonprofit, sponsorship should not be confused with philanthropy. Philanthropy is support of a cause without any commercial incentive. Sponsorship is undertaken for the purpose of achieving commercial objectives. The Empire Challenge staff understands the difference between sponsorship and philanthropy. Let us help maximize you return on your Empire Challenge investment. How can my company get involved? If you are interested in becoming an Empire Challenge corporate partner, please call Lee Becker at (212) 527-8803 or e-mail him at [email protected] Outback Steakhouse Empire Challenge - New York City vs Long Island All-Star Football Game 1 World Trade Center Floor 101 New York NY 10048 US Telephone: 212-527-8803 Facsimile: 212-938-7123 Email: [email protected] Office Hours: 9:00 am to 5:00 pm Monday to Friday Eastern Standard Time